In the last issue we talked about how facebook can help you attract new clients. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. Without having good rapport with your audience and without having effective online presence, business is dead.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As stated in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. People look for official websites to evaluate a company’s credibility. However, a Facebook Fan Page, as long as it’s professionally managed, will do in case you have no website.
In addition to that, it’s more effective to go for a Fan page rather than a personal profile if you want to establish a sense of authenticity to the information you provide in your page. A simple profile page is best left to individuals. When choosing a company name, consider searching for names similar to your own in the same industry as your own business.
For instance, if you’ve decided on the name ‘TASTY Ice Cream’ and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like ‘TASTY Boston Homemade Ice Cream’ With this, you are hitting two birds using one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.
You can do this right after you have created your username. To get a user name, you need to have at least 25 Fans.
Another good way to gain authority for your Fan page is to answer all necessary questions in the profile. A profile that’s complete with background, short history, other contact details and store locations is essential. More than being complete, the content must also be creative. In many cases, people will regard your profile as the basis whether they would add you or not. It should be your main goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be mindful with the content that you post though. If you don’t want your photos stolen, place a watermark as a precaution. Always keep in mind that you are establishing brand awareness here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Last but not the least, don’t forget to add your contact details as well as addresses.
To get the most out of social networking sites, you can also consider tying up your Facebook fan page with other sites like YouTube, Twitter, and LinkedIn.
That’s it. Be sure to read your next issue soon. We will discuss about getting people to like your business page on Facebook.
There are certainly a lot of ways to utilize Facebook for Business. But if you want to learn more, go here to get more Facebook marketing strategies.
